The Client CRM Specialist manages the administration, development, and optimization of Salesforce Marketing Cloud (SFMC), including automated programs, customer journeys, and email/SMS campaigns.
- Own the day-to-day administration, development, and optimization of Salesforce Marketing Cloud (SFMC).
- Build, manage, schedule, and troubleshoot Automation Studio workflows including SQL Query Activities, data filters, and file imports/exports.
- Lead the development and optimization of sophisticated multi-step customer journeys across email and SMS using Journey Builder.
- Develop dynamic content and personalized customer experiences using AMPscript, HTML, and SFMC capabilities.
- Own email deliverability and sender reputation, ensuring adherence to CAN-SPAM requirements.
Client CRM Specialist - Salesforce Marketing CloudNewCreditAssociates · Plano, US
Senior Email Marketing SpecialistColibri Group