- Remote, Turkey
- Remote
- Manager
- 5+ years
Lead the implementation of the ARS vision within Türkiye, ensuring full alignment with ICH and IBU OCE strategies and driving omnichannel customer engagement across all therapeutic areas.
Responsibilities
- Lead the implementation of the ARS vision within Türkiye
- Partner with Brand Teams to design and deliver integrated customer experience plans
- Embed the PESO framework into brand engagement plans
- Drive the adoption and optimization of OCE capabilities such as BRIX, NBE, SFMC, VVPM, GCCP, ON24, WhatsApp, and Lilly Play
- Partner with ICH Strategy & Innovation teams to pilot and scale new capabilities locally
Requirements
- Bachelor’s degree
- Nice to have: digital health
- Nice to have: healthcare industry trends
- Nice to have: patient journey mapping
- Nice to have: healthcare professional engagement strategies