Lead the strategy, execution, optimization, governance, and ongoing development of the marketing automation function.
Responsibilities
Own the execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channels
Develop and maintain scalable marketing automation architecture, workflows, programs, and operational processes within Marketo
Drive the design, development, and ongoing optimization of lead scoring, lead lifecycle management, routing, segmentation, and MQL processes
Establish and enforce Marketing Automation governance, standards, naming conventions, campaign taxonomy, and QA processes
Oversee database health, data quality, normalization, enrichment, deduplication, and other database optimization initiatives
Requirements
Nice to have: Marketo Certified Expert (MCE)
Nice to have: Adobe Marketo Engage Business Practitioner certification
Strategic and analytical leadership role to own Airlock Digital’s global demand generation strategy and team, focusing on new-logo acquisition and growth within the existing customer base.
Locations (5)
Denver, Colorado, United States
Chicago, Illinois, United States
Boston, Massachusetts, United States
Austin, Texas, United States
United States
Responsibilities
New York City, New York, United States
Show all 9 locations
Raleigh, North Carolina, United States
St. Louis, Missouri, United States
United States
Compensation
The salary range for this role is $88,450-$114,750, based on the individual’s skills, experience, qualifications, location, and other relevant factors.
Responsibilities
Collaborate with internal peers, leadership team, partners, and external stakeholders to lead implementations of automation solutions using Marketo and other technology platforms
Support platform governance and assist in implementing scalable marketing technology architecture alongside Solutions Architects
Configure advanced marketing automation solutions for clients, including email campaigns, landing pages, nurture programs, segmentation, lead scoring, lifecycle, audits
Conduct visual and functional quality assurance testing to ensure work product meets and exceeds client requirements and objectives
Partner with client leads to support communications, providing technical expertise and updates on deliverables
