- Taipei, Taiwan, Taiwan
- Full-time · Mid
- 3–5 years
The Senior Digital Marketing Specialist supports Shiseido Taiwan’s digital marketing excellence across brands, focusing on media performance advisory, operational coordination, and execution support for corporate digital marketing initiatives.
Responsibilities
- Provide media strategy and performance recommendations to brands, with a focus on 5-Star Campaigns
- Review media plans and campaign performance to identify optimization opportunities and ensure alignment with corporate guidelines and KPI benchmarks
- Own media KPI and investment tracking, ensuring timely and accurate agency updates to support QBRs and management reporting
- Support digital marketing operations, including internal platform administration, tracking coordination, and administrative processes
- Liaise with regional teams, agencies, and platform partners to resolve advertising account, GA4, GTM, and tracking issues
Requirements
- Bachelor’s degree or equivalent in Marketing, Business, Communications, Media, or a related field
- Nice to have: Consumer goods experience
- Nice to have: Beauty/Luxury experience
- Nice to have: FMCG experience
- Nice to have: Media/digital agencies experience