- Hyderabad, Telangana, India
- 5+ years
Develop and produce compelling copy across multiple digital and print channels to support GUS’s global marketing initiatives.
Responsibilities
- Develop compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions.
- Utilize technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content.
- Work in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience.
- Stay up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content.
- Work in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals.
Requirements
- Undergraduate level or equivalent work experience
- Nice to have: Digital marketing qualification
- Nice to have: Writing qualification