Market Research Analyst to support U.S.-based organizations in SaaS, Retail, eCommerce, Consumer Goods, Technology, and Digital Services industries.
- Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
- Analyze market size, competitive landscape, customer behavior, and emerging market opportunities.
- Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
- Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
- Develop customer segmentation models, buyer personas, and market opportunity assessments.
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related field.
- Nice to have: Experience supporting U.S.-based companies or international organizations.
- Nice to have: Experience in SaaS product research or Retail market analysis.
- Nice to have: Familiarity with SQL and data visualization platforms.
- Nice to have: Experience using AI-powered research and productivity tools.
Social Media Specialist (m/f/d)BYD Europe · Offenbach am Main, Germany