Lead patient marketing strategy and execution for Hemophilia within Genentech’s 1Marketing function, managing a team of patient customer marketers and driving omnichannel campaigns.
Compensation
The expected salary range for this position based on the primary location of CA is $200,300 - $371,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.
Responsibilities
Translate brand strategy into customer strategy and campaign execution
Create and deliver tailored omnichannel customer engagement
Develop content to overcome customer journey barriers
Meet short-term and long-term strategic goals
Validate messaging of clinical and non-clinical strategy
Requirements
Bachelor's degree
Nice to have: MBA or related graduate degree
Nice to have: Progressive marketing experience
Nice to have: People leadership experience
Nice to have: Omnichannel/digital marketing experience
Seeking a Staff UX Product Designer to lead end-to-end design processes for verticals, enhancing customer experiences, and evolving the design system for a retail trading platform.
Responsibilities
Lead and drive design for a vertical, focusing on enhancing both new and existing customer experiences
Own the end-to-end design process, ensuring customer-centric solutions that resonate with both new and seasoned users
Collaborate closely with Product Management and Engineering teams to drive innovative design solutions that meet both user and business needs
Establish and maintain a high standard of design craft across the ecosystem, ensuring excellence in visual design, interaction design, and usability
Drive product-led growth through design, by delivering impactful and intuitive product experiences that promote user adoption, engagement, and satisfaction
The Senior Strategist is responsible for working with the Director to define/refine the client overall strategy, understanding target audience behaviors, culture, and content preferences, and uncovering audience, cultural, and media insights to inform strategic and creative thinking.
Responsibilities
Develop brand/digital/social marketing strategies based on the brand and comms strategy
Determine what type of ideas/content/technology are best suited to deliver on the strategy
Determine channels to be leveraged and help the creative teams ideate tactics that align with the strategy
Understand how digital content moves through today's digital landscape and define relevant and impactful content strategies for the clients digital channels
Determine how the campaign works through 3rd party voices like influencers
The UX Designer serves as the primary research, analytics, and experience design resource to understand and improve the experiences of patients, families, caregivers, and community members through human-centered design and data-informed decision-making.
Responsibilities
Plan, conduct, and lead consumer research, including interviews, focus groups, observations, listening sessions, and other Voice of the Customer initiatives.
Oversee Patient and Family Advisory Council (PFAC) engagement and other consumer partnerships so that diverse perspectives are represented in improvement efforts.
Facilitate journey mapping, co-design sessions, and experience assessments to find opportunities, barriers, and unmet consumer needs.
Collect, combine, and analyze qualitative and quantitative data from patient experience surveys, complaints, grievances, service recovery, accessibility, PFAC, consumer research, and operational sources.
Identify themes, trends, and improvement opportunities across all feedback channels, and turn them into actionable insights and recommendations.
A Product Marketing Manager or Senior Product Marketing Manager to bring products to market and scale launch motion across behavioral health, SUD, and care at home, owning voice of customer, segmentation, positioning, and launch strategy.
Compensation
The base pay range for this position is $130,000-150,000 per year.
Responsibilities
Lead voice-of-customer programs through interviews, surveys, advisory boards, and shadowing sessions
Own market segmentation, TAM/SAM sizing, personas, and competitive intelligence
Drive end-to-end launch planning for new products, features, and market expansions
Create launch and sales enablement assets such as one-pagers, feature briefs, FAQs, pitch decks, and sales plays
Partner with CS and Marketing on customer communications including release notes, newsletters, in-app messaging, webinars, and help center content
The Product Manager will be responsible for defining the vision, roadmap, and delivery of MyProtection products, focusing on policy lifecycle, billing, and the OnePolicy platform.
Responsibilities
Define and manage the vision, roadmap, and delivery of MyProtection products, focusing on policy lifecycle, billing, and the OnePolicy platform.
Establish and monitor product success and key performance indicators.
Analyze product performance, customer feedback, user research, and operational results to identify improvement opportunities.
Drive product adoption and value through change management and communication.
Stay informed of emerging technologies, market trends, and industry best practices.
Requirements
Bachelor's degree in Business, Information Technology, Computer Science, Engineering, or related field
The Product Manager is responsible for defining product vision, roadmap, delivery, launch, adoption, expansion, and business outcomes for assigned products, platforms, or applications. The role uses market analysis, competitive insights, and customer research to identify growth opportunities and partners closely with business, technology, and experience design stakeholders.
Responsibilities
Define and communicate the vision, strategy, and long-term roadmap for assigned products and platforms.
Partner with stakeholders to identify opportunities that improve customer experience, agent experience, employee experience, operational effectiveness, and business outcomes.
Conduct market and competitive analysis to assess industry trends, customer segments, unmet needs, and product gaps.
Develop business cases for new products and expansion into additional customer segments, markets, or channels.
Translate experience strategy inputs such as customer insights, journey maps, service blueprints, and personas into product priorities and roadmap decisions.
A senior role focused on leading research strategies, executing user research, and designing AI-driven experiences to improve health outcomes through technology.
Responsibilities
Define and lead research strategies aligned to product priorities and roadmap decisions
Identify key knowledge gaps and opportunities across complex enterprise workflows
Design and execute mixed-method research (qualitative and quantitative)
Advocate for user-centered thinking across cross-functional teams
Conduct in-depth interviews and contextual inquiry
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