- Boston, Massachusetts, United States
- On-site
- Full-time · Manager
- 4+ years
Own day to day management of approximately $1.2M in annual paid spend across Meta and Google, focusing on paid acquisition for construction tools and software.
Responsibilities
- Own day to day management of approximately $1.2M in annual paid spend across Meta and Google (Shopping, Performance Max, Search, and YouTube)
- Build, launch, and optimize campaigns in platform — account structure, budgets, bidding, audiences, and daily pacing
- Run a structured creative testing program with our internal creative team, and brief them on what to produce next based on what the data actually shows
- Report performance against blended MER and contribution margin targets, not just platform reported ROAS
- Manage our product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation
Requirements
- Nice to have: Amazon Ads experience
- Nice to have: Physical product or considered purchase experience
- Nice to have: Construction experience
- Nice to have: Tools experience
- Nice to have: Trades experience