- United States
- Senior
- 5+ years
Lead product positioning, messaging, and go-to-market strategy for Bask Health's website-building, storefront creation, and customization capabilities, focusing on supporting direct-to-consumer telehealth businesses.
Responsibilities
- Own product marketing strategy for Bask Health's Sites & Studio capabilities
- Develop positioning and messaging for website-building and storefront customization tools
- Define value propositions for entrepreneurs launching telehealth businesses
- Translate technical website-building functionality into clear customer benefits
- Develop messaging frameworks for storefront creation and customization
Requirements
- Nice to have: E-commerce SaaS marketing
- Nice to have: Website builder marketing
- Nice to have: Shopify
- Nice to have: Webflow
- Nice to have: Wix