As Director of Lifecycle Marketing at Walmart Connect, you will lead a team responsible for driving advertiser activation, engagement, retention, and reactivation through personalized, data-driven marketing.
The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock
- Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
- Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
- Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
- Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
- Establish a rigorous growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
- Bachelor's degree in Business, Marketing, Communications, or related field
- Nice to have: B2B
- Nice to have: SaaS
- Nice to have: marketplaces
- Nice to have: retail media
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