The Senior Data Scientist collaborates with planning, audience strategy, and analytics teams to address marketing challenges, providing expertise to the data science group by sharing insights and creating models or solutions tailored to client business needs.
USD $73,150.00 - USD $96,200.00/Annually
- Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
- Produce accurate statistical analysis and ensure high quality of the data analysis produced.
- Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
- Take analytical objectives and define data requirements.
- Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.
- Nice to have: Customer Segmentation
- Nice to have: Marketing Mix Modeling (MMM)
- Nice to have: Multi-touch Attribution (MTA)
