Lead the development and execution of Retail Connections programming, translating brand strategy and shopper insights into programs that drive retail impact.
Responsibilities
Own the end-to-end development and execution of assigned Retail Connections brands/programs
Serve as the day-to-day business owner for assigned programs
Partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions
Lead agency partners from briefing through execution
Manage print, fulfillment and merchandise vendors
Requirements
Bachelor’s degree, preferably in marketing, business or a related discipline
Nice to have: CPG experience
Nice to have: beverage alcohol experience
Nice to have: retail/shopper marketing
Nice to have: three-tier beverage alcohol system knowledge
The Director of Retail Activation & Customer Success is a mission‑critical, customer‑facing leader responsible for converting retailer interest and commitments into live deployments, sustained usage, and measurable adoption.
Compensation
Salary Range: $140,000 - $190,000 actual compensation will be based on several factors, including but not limited to relevant experience, education, skills, and other qualifications.
Responsibilities
Lead the end‑to‑end retailer activation strategy for the convenience channel
Recruit, qualify, and activate new retailer partners
Develop and manage the retailer activation pipeline
Drive retailer engagement from initial interest through successful deployment
Prioritize activation opportunities to maximize "Doors" growth
Requirements
Nice to have: Experience with age‑restricted products
Nice to have: Experience with convenience retail technology
Nice to have: Experience with fintech
Nice to have: Experience with hospitality technology
Senior marketing leader responsible for planning and executing shopper marketing programs that drive visibility, engagement and conversion across in‑store and online channels.
Compensation
USD $127,700.00 - USD $185,150.00 /A
Responsibilities
Plan and execute shopper marketing programs in partnership with Customer/Sales teams
Develop and manage connected programs spanning merchandising, displays, seasonal events, promotions, retailer content, digital shelf and in‑store and online shopper activation
Build and maintain activation plans for priority retailers including Walmart, Amazon, Target, Club, Grocery and other strategic customers
Manage program timelines, retailer deadlines, display and fixture development, and in‑market execution
Manage assigned shopper marketing budgets and agency relationships, tracking spend and program ROI
Requirements
Bachelor's degree in Marketing, Business, Communications or a related field
Director of Retail Activation & Customer SuccessNational Association of Convenience Stores · Alexandria, US
Sr. Manager, Demand Generation & Shopper ActivationReynolds Consumer Products · Bentonville, US