Lead the design, development, and deployment of advanced media measurement and marketing effectiveness models to drive data‑driven decision‑making for clients.
Responsibilities
Lead end‑to‑end development and delivery of Marketing Mix Models (MMM) using open‑source frameworks
Manage, mentor, and guide a team of data scientists
Collaborate with senior client stakeholders and cross‑functional teams
Design Bayesian and frequentist MMM frameworks
Oversee model validation, diagnostics, and testing
As a Marketing Mix Modeling (MMM) Manager, you will lead the design, development, and deployment of advanced media measurement and marketing effectiveness models to drive data-driven decision-making for clients.
Locations (2)
Kolkata, West Bengal, India
India
Responsibilities
Lead end-to-end development and delivery of Marketing Mix Models (MMM) using open-source frameworks including PyMC, Meridian, and Robyn.
Manage, mentor, and guide a team of data scientists, setting clear objectives and ensuring high-quality model outputs.
Collaborate with senior client stakeholders and cross-functional teams to translate business objectives into robust measurement strategies.
Design Bayesian and frequentist MMM frameworks to evaluate media spend effectiveness, attribution, and budget optimization across channels.
Oversee model validation, diagnostics, and testing to ensure reliability and business relevance of insights.
Requirements
I&P - GN - SONG - AI & Data - Marketing - MMM - Manager
Accenture Infrastructure and Capital Projects, LLC · Posted Nov 3, 2026
Lead the design, development, and deployment of advanced media measurement and marketing effectiveness models (MMM) to drive data-driven decision-making for clients.
Responsibilities
Lead end-to-end development and delivery of Marketing Mix Models (MMM) using open-source frameworks including PyMC, Meridian, and Robyn.
Manage, mentor, and guide a team of data scientists, setting clear objectives and ensuring high-quality model outputs.
Collaborate with senior stakeholders and cross-functional teams to translate business objectives into robust measurement strategies.
Design Bayesian and frequentist MMM frameworks to evaluate media spend effectiveness, attribution, and budget optimization across channels.
Oversee model validation, diagnostics, and testing to ensure reliability and business relevance of insights.