- Quezon, National Capital Region (NCR), Philippines
- Full-time · Mid
Develops and leads implementation of marketing efforts through Search Engine Optimization, landing page optimization and leads tracking, while performing data analysis on website performance.
Responsibilities
- Develops and leads implementation of marketing efforts through Search Engine Optimization, landing page optimization and leads tracking
- Perform data analysis on website performance, user behavior, acquisition funnels, marketing channels, etc. to generate actionable insights and provide recommendations
- Manage website optimization efforts through A/B testing, multivariate testing, persona management and provide analysis and recommendation based on experiment results to drive traffic and increase conversion
- Act as a subject matter expert on different SEO, tag management and web analytics solution such as but not limited to Tealium, Google Looker, SiteImprove, Google Search Console, ScreamingFrog, Observepoint, etc.
- Facilitate cookie audits to ensure in-scope markets are in compliant with GDPR, report identified gaps in audits and monitor actions to rectify issues particularly on the managed sites