- Mexico City, Mexico City, Mexico
- Hybrid
- Full-time · Manager
- 5+ years
Lead marketing and trade marketing strategy across Mexico, Central America & Caribbean, and the Andrean region, translating business priorities into actionable commercial plans.
Responsibilities
- Develops and executes integrated marketing and trade marketing plans aligned with Mexico business priorities, brand strategy, customer needs, and commercial objectives.
- Secures Share of Market (SOM) performance and operational KPIs against established objectives, identifying gaps early and implementing corrective actions with urgency.
- Leads pricing strategy, price architecture, promotional effectiveness, channel programs, and commercialization in close partnership with Sales, Finance, Market Access, Supply Chain, Regulatory, Medical/Education, and other relevant functions.
- Drives commercial innovation by identifying new customer, shopper, patient, channel, portfolio, process, partnership and go-to-market opportunities and converting them into scalable initiatives.
- Leads new product launches and portfolio initiatives when required, from insight and business case through readiness, execution, performance tracking and post-launch optimization.
Requirements
- University degree in Marketing, Business Administration, Commercial Management or related field
- Nice to have: Postgraduate degree
- Nice to have: MBA