The Manager, Activation Digital Planning, Italy leads the strategy, development, and delivery of integrated digital media plans for key client accounts. Acting as the primary operational point of contact for clients, the Manager ensures planning efficiency, accuracy, and timely campaign delivery. The role translates client business and communication objectives into impactful digital media strategies, coordinates team resources, and supports the professional development of junior colleagues, operating with wide autonomy and accountability for the quality of the assigned accounts.
Compensation
€31.000—€56.000 EUR
Responsibilities
Lead the development and delivery of integrated digital media plans, ensuring alignment with client objectives, allocated budgets, and agreed KPIs.
Ensure the accuracy, consistency, and efficiency of planning processes across all managed accounts.
Translate client briefs and business priorities into actionable digital media strategies and activation plans.
Coordinate resources across assigned accounts, providing daily guidance, balancing workloads, and supporting the professional development of team members.
Ensure the timely implementation and delivery of digital media strategies and plans.
Requirements
Degree or equivalent professional background, preferably in Economics, Advertising, Marketing, Communication, or a related discipline
Responsible for communicating the brand in the German market and generating new business through deep business understanding, including planning whitepapers and coordinating content plans to increase CSA's visibility.
Responsibilities
Generate new business and sustainably shape it through deep business understanding
Represent the company at industry events through speaker slots and consolidate knowledge in whitepapers and case studies
Identify potential in existing and new customers and conduct initial strategic discussions
Manage RFI and RFP processes
Ensure sales messages align with market narrative in collaboration with content strategists
Lead the design and oversight of the global marketing technology stack and data platform ecosystem, acting as the technical architect for MarTech initiatives.
Compensation
$175,400.00 - $283,800.00/yr
Responsibilities
Be the principal marketing architect for the marketing technology stack
Lead the MarTech council and serve as the primary technical SME
Act as the primary technical interface between Marketing and IT
Guide and direct the solution design and development of a fully integrated MarTech ecosystem
Provide technical leadership and oversight for CDP development and implementation
Requirements
Nice to have: Program management
Nice to have: Agile methodologies
Nice to have: Cross-functional relationship development
As the Staff Customer Journey Analytics & AI Lead, you will serve as the lead for our enterprise customer journey analytics capabilities, focused on Adobe Customer Journey Analytics (CJA), Adobe Analytics and Adobe Experience Platform (AEP).
Responsibilities
Lead the strategy, roadmap and delivery of enterprise customer journey analytics capabilities using Adobe CJA, Adobe Analytics and AEP.
Partner with Marketing, Digital, Commercial and Technology stakeholders to translate business priorities into use cases, measurement requirements and analytics solutions.
Define customer and account journey measurement frameworks, including journey stages, KPIs, dimensions, attribution approaches and reporting standards.
Configure and maintain CJA connections, data views, derived fields, calculated metrics, filters and attribution settings.
Build and enhance Analysis Workspace projects, dashboards, journey visualizations, cohort analyses and reports that support business decisions.
Analyze digital marketing performance across paid search, paid social, website, and lead-generation channels, build dashboards, and provide actionable insights to optimize marketing ROI.
Compensation
The pay range for this position is $45.00 - $45.00/hr.
Responsibilities
Analyze digital marketing performance across paid search, paid social, website, and lead-generation channels.
Utilize Google Analytics 4 to understand user behavior, traffic quality, engagement, conversion paths, and funnel performance.
Monitor and evaluate campaign performance across Google Ads and LinkedIn Campaign Manager.
Leverage Microsoft Customer Insights and other reporting platforms to develop insights and performance recommendations.
Analyze website performance and organic search trends using Google Search Console.
Lead and evolve the shared marketing technology and data ecosystem supporting multiple BHSI businesses, serving as a center of excellence for Berxi and Berkshire Hathaway Travel Protection.
Compensation
The base salary range for this position in Boston, MA is $150,000 to $180,000, along with annual bonus eligibility.
Responsibilities
Own marketing technology strategy, architecture, and roadmap
Serve as business and technical owner for the MarTech ecosystem
Drive adoption of AI across Marketing
Maintain data standards and governance
Partner with cross-functional teams for data and technology solutions
Requirements
Nice to have: Regulated or data-sensitive environment
Nice to have: Multiple brand support
Nice to have: AI capabilities in marketing platforms
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