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Lead integrated media planning for assigned healthcare brands, translating business objectives into audience, channel, budget, timing, and measurement strategies.

Responsibilities

Lead integrated media planning for assigned healthcare brands, translating business objectives into audience, channel, budget, timing, and measurement strategies.
Conduct market, audience, competitive, channel, and vendor research; synthesize findings into clear insights, channel roles, and strategic recommendations.
Develop media plans and presentation materials, including tactical recommendations, investment allocations, flighting, partner rationale, and implementation requirements.
Own RFP development and evaluation: identify partners, issue requests, manage questions and deadlines, assess proposals, and recommend vendors and programs.
Manage vendor relationships throughout the campaign lifecycle, including rate and value negotiations, specifications, asset deadlines, change orders, cancellations, renewals, and first-right-of-refusal decisions.

Requirements

Bachelor’s degree in marketing, advertising, communications, business, or a related field.

Skills

Media/omnichannel plan development Ability to synthesize research and insights into actions Ability to work well both independently and in a team setting, working with multiple stakeholders Strong knowledge of digital, programmatic, paid social, search, print, endemic, point-of-care, email, conference, and sponsorship channels Experience managing RFPs, vendor negotiations, media specifications, contracting workflows, campaign changes, and renewal decisions Ability to interpret audience, competitive, and campaign-performance data and convert findings into actionable recommendations Working knowledge of measurement frameworks, KPIs, benchmarks, campaign reporting, trafficking, tagging, and platforms such as Campaign Manager 360 Familiarity with media research and competitive-intelligence tools such as M3, Kantar, Telmar, MediaRadar, or comparable platforms Understanding of pharmaceutical advertising regulations, data privacy requirements, and regulated review processes Strong project-management skills and attention to detail, with the ability to manage multiple brands, budgets, timelines, and deliverables simultaneously Proactive, solutions-oriented approach with sound judgment, accountability, and the ability to identify risks and recommend next steps Experience mentoring, delegating to, or quality-checking the work of junior team members Campaign Manager 360 M3 Kantar Telmar MediaRadar

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