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Vice President, Consumer Insights & Marketing Intelligence

International Dairy Queen, Inc. · Posted Nov 4, 2026

Bloomington, Minnesota, United States
Hybrid
Manager
$220K–$275K per year
15+ years

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Lead the Consumer Insights & Marketing Intelligence function, driving deep understanding of consumer behavior, market dynamics, and marketing effectiveness to inform strategy and accelerate brand growth.

Compensation

The US national base salary range for this position is $220,096 - $275,120. This position is also eligible for a bonus.

Responsibilities

Develop and lead foundational learning agendas on consumer segmentation, target definition, brand positioning, and emerging consumer needs
Integrate qualitative, quantitative, behavioral, syndicated, and business information to create comprehensive insights
Embed consumer understanding throughout go-to-market processes, partnering with Marketing and cross-functional teams
Lead high-priority research and analytics efforts, building a high-performing team
Translate trends and marketplace intelligence into actionable recommendations for senior leadership

Requirements

Bachelor's degree in Marketing, Business, Marketing Research, Psychology, Behavioral or Cognitive Science, or related field
Advanced degree or MBA
Nice to have: Advanced degree or MBA

Skills

Consumer insights Marketing insights Marketing analytics

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Responsibilities

Requirements

Skills

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Vice President, Consumer Insights & Marketing Intelligence

Compensation

Responsibilities

Requirements

Skills

Benefits