- Stuttgart, Baden-Wurttemberg, Germany
- On-site
- Full-time · Mid
- 5+ years
Conduct field research to understand consumer needs and the built-in refrigerator sales process in Germany, translating insights into actionable recommendations for Midea's built-in segment.
Responsibilities
- Conduct on-site visits, interviews, observation, and mystery shopping at kitchen design studios, retailers, and showrooms
- Identify and document factors influencing consumer choices and product recommendations
- Map the consumer decision journey for built-in appliances in Germany
- Conduct field-based competitor and retail-channel benchmarking
- Translate field research and consumer insights into actionable recommendations for marketing, product planning, sales, and R&D
Requirements
- Bachelor’s degree in Business, Marketing, Social Research, or a related field
- Nice to have: Kitchen design software (CARAT, Winner, 2020 Design)