- New York, New York, United States
- Hybrid
- Full-time · Senior
- $120K–$145K per year
- 6–8 years
Lead strategy for a leading luxury brand, owning strategic direction and growing the relationship across search, social, content, influencer, digital PR, and AI/LLMs.
Compensation
$120,000 – $145,000 base salary per year
Responsibilities
- Lead insight-led strategies that define how the brand shows up across search, social, content, influencer, digital PR and AI platforms.
- Act as senior strategic lead on the account, leading client meetings and presentations up to C-suite level and owning strategic workstreams end to end.
- Use tools such as Profound and YouScan, alongside desk research, to understand how the brand appears in AI search and social conversation.
- Scan for trends across digital, culture, media and the jewellery and luxury category.
- Grow the account by identifying new opportunities and shaping sharp, well-evidenced proposals.
Requirements
- Nice to have: Jewellery industry experience
- Nice to have: Luxury industry experience
- Nice to have: GEO
- Nice to have: LLM knowledge