Sr. Specialist, Audience Intelligence & Analytics
ICONMA, LLC · Posted Nov 10, 2026
- Remote, United States
- Remote
- Contract · Senior
- 4–7 years
Responsibilities
- Conduct audience sizing, profiling, overlap, penetration and movement analysis across priority consumer segments
- Evaluate behavioral, demographic, transactional, engagement, loyalty and channel characteristics that differentiate audiences
- Assess segment quality, distinctiveness, activation potential and downstream performance
- Analyze audience overlap across campaigns and journeys to support prioritization and reduce unnecessary consumer contact
- Support development and evaluation of rule-based, modeled and partner-enriched audiences
Requirements
- Bachelor's degree in Data Science
- Bachelor's degree in Statistics
- Bachelor's degree in Analytics
- Bachelor's degree in Computer Science
- Bachelor's degree in Economics