Das jährliche Bruttojahresgehalt für diese Position liegt – abhängig von Qualifikation und relevanter Berufserfahrung – zwischen 60.000 EUR und 85.000 EUR.
Lead marketing strategy and customer experience initiatives for Roche Singapore, integrating brand, market, and patient insights to drive commercial success.
Responsibilities
Partner with Disease Area Squads to shape and implement brand and portfolio strategies
Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities
Lead or co‑develop segmentation, targeting, and positioning strategies
Drive launch readiness planning, tactical execution, and performance tracking for priority brands and initiatives
Collaborate with Access teams to integrate advocacy, listing, and funding considerations into marketing strategies
Requirements
Bachelor’s degree in life sciences, marketing, business, or a related field
Supervises day‑to‑day media planning for a major theatrical/home entertainment/television account, ensuring accurate and efficient execution and reporting.
Compensation
$90,000
Responsibilities
Develops and executes strategic media plans with a multimedia, integrated approach.
Manages day‑to‑day campaign needs, helping the team navigate priorities, timelines, and deliverables.
Supervises the development and implementation of targeted media solutions consistent with campaign strategies.
Coordinates campaigns from planning through execution and reporting, ensuring alignment across key milestones.
Ensures timely creation and delivery of client work by collaborating with internal teams.
Lead marketing strategy and customer experience initiatives for Roche Singapore, integrating brand, product, and omnichannel engagement to drive patient-centered outcomes.
Responsibilities
Shape and execute brand and portfolio strategies with Disease Area Squads
Conduct market analysis and competitive landscaping
Lead segmentation, targeting, and positioning strategies
Drive launch readiness, tactical execution, and performance tracking
Integrate advocacy, listing, and funding considerations into marketing plans
Requirements
Bachelor’s degree in life sciences, marketing, business, or a related field
Nice to have: cross-functional matrixed environments
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