- Tel-Aviv, Israel
- Senior
- 5+ years
Lead product marketing for Navan Expense, translating customer needs and product capabilities into clear positioning and campaigns that build awareness, support adoption, and drive growth.
Responsibilities
- Own the Navan Expense narrative: develop clear positioning, messaging, customer promise, and value propositions for finance leaders, accounting teams, travel managers, and employees.
- Lead go-to-market programs: plan campaigns and feature introductions, define target audiences, and coordinate execution across relevant channels and teams.
- Become an expert on customers and the market: conduct customer interviews, competitive research, win/loss analysis, and market listening.
- Connect customer insight to product decisions: identify customer needs, objections, and opportunities, and share clear recommendations with Product and company leadership.
- Guide the customer journey: shape messaging across web, lifecycle, in-product experiences, campaigns, and sales conversations.
Requirements
- Nice to have: product-led growth
- Nice to have: AI tools