- Remote, United States
- Remote
- Full-time · Senior
Own and manage paid acquisition across Meta and TikTok for a DTC consumer brand, driving strategy, optimization, and creative performance analysis.
Compensation
Compensation: Fee negotiated based on experience and engagement model
Responsibilities
- Develop and execute DTC acquisition strategy and campaign architecture across Meta and TikTok
- Independently make campaign and optimization decisions within approved budgets
- Analyze performance at the individual creative level and design rigorous creative tests
- Provide evidence-based recommendations to Creative Strategy
- Allocate and scale spend with discipline against CAC, ROAS, MER, and contribution margin