- Senior
- 8+ years
Responsibilities
- Lead enterprise upper- and mid-funnel media strategy across AutoNation brands and business lines
- Develop annual, quarterly, and campaign-level media plans aligned to business objectives
- Recommend channel mix, budget allocation, investment priorities, and media frameworks
- Evaluate media performance and investment effectiveness to optimize business outcomes
- Identify opportunities to improve reach, efficiency, incrementality, and return on media investment
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
- Nice to have: agency experience strongly preferred
- Nice to have: client-side experience
- Nice to have: automotive retail franchise marketing
- Nice to have: multi-location marketing experience