- Lead
- 8+ years
Seeking a Tech Lead on Salesforce Data Cloud. The role will lead the design and implementation of scalable customer data and marketing solutions, including data ingestion, DLO/DMO modelling, Identity Resolution, Unified Profiles, Calculated Insights, segmentation, and activation. The candidate should have strong experience integrating Data Cloud with Salesforce CRM and enterprise data sources, with solid understanding of data governance, consent, privacy, security, and performance. The role also requires working knowledge of Marketing Cloud Next to leverage Data Cloud audiences and insights for campaign orchestration, personalization, and customer engagement. As a hands-on technical lead, the candidate will own solution design, technical reviews, troubleshooting, mentoring, and delivery standards across the implementation.
Responsibilities
- Enable SF Data Cloud functionality and Integrations. Provide best practice guidance. Act as Primary consultant.
- Design and implement Identity Resolution, including matching and reconciliation rules, Unified Individual profiles, identity strategy, and customer data unification across CRM, digital, marketing, and external data sources.
- Build and optimize Calculated Insights, Segmentation, Streaming Insights, and audience activation to support marketing, personalization, analytics, and customer engagement use cases.
- Design scalable Data Cloud architecture and integrations using Salesforce CRM, APIs, connectors, cloud data platforms, data lakes/warehouses, and batch/streaming ingestion patterns.
- Implement Data Cloud activation patterns to Salesforce applications and downstream marketing/advertising channels, ensuring correct audience qualification, refresh, and activation.