- New York, New York, United States
- On-site
- Full-time · Senior
- $125K–$140K per year
- 5–7 years
The Creative Strategist will develop original ideas that connect advertising partners with our audiences through branded content, social storytelling, talent partnerships and live experiences. This role focuses primarily on ideation, creative strategy and pre-sale development.
Compensation
$125,000-$140,000
Responsibilities
- Develop original partnership concepts across branded video, social, editorial, talent, gaming and experiential.
- Translate advertiser objectives and target audience needs into clear creative strategies, campaign narratives, and distinctive ideas.
- Use audience insights, category research, cultural trends, and past campaign learnings to explain why an idea will resonate.
- Lead brainstorms and synthesize contributions into focused, pitch-ready concepts.
- Identify credible ways for brands to participate in basketball culture, sports, entertainment, and emerging fan conversations.