- Atlanta, Georgia, United States
- Manager
- $107K–$146K per year
- 7+ years
Lead cross-functional CRM strategy engagements with focus on the development and stewardship of CRM owned-channel programs for the complete customer lifecycle
Compensation
Compensation Range: USD $106,780.00 - USD $146,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting.
Responsibilities
- Lead cross-functional CRM strategy engagements with focus on the development and stewardship of CRM owned-channel programs for the complete customer lifecycle
- Responsible for insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights
- Develop a deep understanding of consumer behavior from first-party data sources as well as third-party research
- Facilitate workshops and ideation sessions to identify key strategic challenge(s) and evaluate scope of strategic engagement
- Partner with Account, Creative, Media & Social Strategy colleagues to establish cross-channel approach and execution for CRM programs