We're seeking a strategic, hands-on Director of Digital PR to lead Siege Media's Digital PR department. You'll set the vision for the practice, lead our Digital PR Managers, and own the quality, performance and growth of Digital PR across our client portfolio while serving as the senior DPR partner for our most strategic clients.
Compensation
Base Salary: $115,000 – $130,000 base, $130k-$150k OTE (commensurate with experience)
Responsibilities
Set the vision, goals and roadmap for Siege's Digital PR practice. Own department revenue, profitability and headcount planning, and represent Digital PR to Siege's leadership team.
Lead, coach and grow a team of Digital PR Managers, and through them the Data Journalists and PR Specialists on their accounts.
Hire for the team, set clear expectations, run regular 1:1s and performance reviews, and build a path for strong ICs to grow into managers.
Own the Digital PR campaign standard across the portfolio. Review and pressure-test campaign roadmaps and ideas before they reach clients, ensuring each is built on a newsworthy narrative and the right mix of proprietary data, reactive PR, linkable assets and other promotion levers.
Serve as the senior DPR partner and escalation point for key accounts. Join strategic client conversations, lead difficult ones, and identify opportunities to expand DPR engagements.