- London, England, United Kingdom
- On-site
- Director
Lead the delivery of an integrated measurement roadmap, establishing clear workstreams, governance and practical approaches that teams can adopt.
Responsibilities
- Lead the delivery of an integrated measurement roadmap
- Translate business priorities into measurement plans, KPI frameworks, learning agendas, test designs and reporting requirements
- Shape measurement approaches across global, regional and local markets
- Lead measurement across audiences, identity, commerce, social and influencer activity, campaign effectiveness, and creative and production effectiveness
- Partner with marketing science and data science specialists on approaches including MMM, incrementality, attribution, market testing and outcome modelling