- Eveleigh, New South Wales, Australia
Lead optimisation of Essential Super customer journeys across CommBank digital channels
Responsibilities
- Use customer insights, feedback and behavioural data to identify root causes and prioritise opportunities
- Use digital analytics, including Adobe Analytics, to establish baselines, measure performance and inform product decisions
- Develop and test hypotheses through experimentation, using evidence to determine what to pursue and scale
- Turn customer and business problems into clear opportunities and measurable outcomes that inform product priorities
- Design and build digital assets and experiences across customer journeys, marketing campaigns and communications
Requirements
- Nice to have: superannuation experience
- Nice to have: financial services experience