- West Chester, Pennsylvania, United States
- 5+ years
Owns SEO, CRO, technical web delivery, and directory data quality across Spring Education Group’s ecosystem of 200+ sites, leading IT coordination, experimentation, analytics, and team management.
Responsibilities
- Lead web projects from specifications through IT and developer coordination, UAT, and implementation across 200+ sites
- Own technical SEO health across sites, conduct audits, manage sitemaps and site structure
- Serve as primary interface with IT and engineering resources
- Partner with content, paid media, brand, and email lifecycle teams on SEO and AI search priorities
- Own CRO and experimentation roadmap, establish testing priorities, design and develop tests in Optimizely, analyze and roll out winning variants
Requirements
- Bachelor’s degree in Business, Marketing, Analytics, or a related field
- Nice to have: answer engine optimization (AEO)
- Nice to have: AI search
- Nice to have: multi-brand marketing
- Nice to have: multi-location marketing