Digital Personalization Specialist focused on building, running, and scaling personalization experiments and campaigns to drive growth across web, app, and other channels.
Responsibilities
Own and manage the audience playbook across the organization
Maintain the enterprise audience playbook as the single source of truth for segments, eligibility rules, signal sources, and naming/taxonomy
Build, QA, and govern audiences and segments in the CDP and personalization platform
Enforce governance standards that prevent personalization tech debt
Partner with CRM teams to enhance and optimize enterprise audience strategies
Lead the enterprise Marketing Technology strategy, roadmap, governance, and platform ecosystem to drive personalized member experiences across digital channels.
Responsibilities
Develop and lead the enterprise MarTech strategy, roadmap, governance framework, and technology investments
Oversee the administration, optimization, integration, security, and performance of the marketing technology ecosystem
Drive enterprise personalization and customer journey strategies
Lead website, SEO/AEO, conversion optimization, experimentation, and digital experience initiatives
Establish and optimize marketing automation capabilities across omnichannel platforms
Build and run the marketing technology infrastructure for Zillow’s marketing organization, integrating with product, engineering, and vendor teams.
Compensation
In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.
Responsibilities
Build and launch landing pages and site features in the CMS
Implement and QA tags and events in Google Tag Manager
Design and build AI-powered automations and workflows
Analyze data in Amplitude, Fullstory or Databricks
Launch and analyze web experiments in Optimizely
Requirements
Bachelor's degree in a related field, or equivalent experience
Serve as an Architect within a multinational organization designing robust CrewAI and Optimizely based solutions that integrate LangSmith Flask Python and core Python services for digital optimization initiatives.
Responsibilities
Design end to end solution architectures integrating CrewAI components Optimizely experimentation platforms LangSmith observability tools Flask Python services and core Python libraries to deliver scalable and resilient digital products that align with enterprise standards and business goals.
Develop comprehensive architecture blueprints interface specifications and deployment patterns that support hybrid work models ensure consistent day shift collaboration and enable seamless handoffs across cross functional engineering and product teams.
Guide the design of data flows event tracking models and experiment instrumentation strategies within Optimizely and CrewAI based ecosystems to maximize reliable measurement of user behavior and system performance while supporting ethical and inclusive outcomes.
Define detailed application integration approaches between Flask Python microservices and external CrewAI or LangSmith services by outlining patterns for authentication data validation error handling and performance tuning that can be reused by development teams.
Review and refine Python code structures modularization approaches and configuration practices to ensure that solutions are maintainable testable and aligned with architectural guardrails while supporting future extension to Guide Resource Usage Records domain use cases.
Requirements
Nice to have: Optimizely Platform Specialist
Nice to have: Python related credentials such as PCAP or PCPP
Lead development and expansion of accounts in technology services, focusing on customer experience solutions, CRM platforms, integrations, data and AI.
Responsibilities
Prospect, develop and manage a portfolio of strategic accounts in technology and digital transformation
Conduct full sales cycle: prospecting, needs diagnosis, value proposition, negotiation and closing
Act as consultant translating business needs into solutions involving DXP, Salesforce, integrations, data and AI
Collaborate with technical, pre-sales and delivery teams on proposals and presentations
Build and maintain long‑term relationships with key stakeholders (C‑level, IT, marketing, operations)
Requirements
Bachelor's degree in Administration, Technology, Marketing or related fields
Nice to have: Intermediate English
Nice to have: Experience in Public, CPG, Retail, Manufacturing, Finance sectors
Nice to have: Previous work in technology consulting or system integration
Execute A/B tests, personalization campaigns, and multivariate experiments, ensuring smooth technical integration of optimization tools and maintaining site performance during testing.
Compensation
$75,000 - $104,000 USD
Responsibilities
Implement A/B and multivariate tests using tools like Optimizely
Ensure website functionality and performance during testing phases
Troubleshoot and resolve technical issues related to CRO tools
Maintain and optimize integrations between testing platforms and analytics tools
Work closely with developers and marketers to deploy tests effectively
Supports Paychex's Digital Marketing Optimization team through website management, conversion rate optimization, testing support, content publishing, quality assurance, and digital analytics coordination.
Locations (2)
Rochester, New York, United States
United States
Compensation
The pay range for this position is $30.00 - $40.00/hr.
Responsibilities
Create, update, and maintain content and landing pages within Drupal CMS
Support website enhancements and content updates across Paychex.com
Ensure content is properly formatted, optimized, and aligned with brand and user experience standards
Coordinate with content, SEO, and marketing teams to publish website updates in a timely manner
Perform content audits and assist with ongoing website maintenance efforts
Lead digital growth initiatives for Thomson Reuters’ e-commerce platforms, driving experimentation, optimization, and stakeholder alignment.
Compensation
For Ontario, Canada, the base compensation range for this role is $93,000 CAD - $143,000 CAD. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
Responsibilities
Develop and execute digital growth strategies to increase Legal and Tax digital sales
Set direction and build optimization roadmaps to enhance digital performance
Lead stakeholder management across multiple disciplines
Define and oversee A/B tests with Marketing and Performance teams
Define strategic requirements for the Data & Analytics team
The Product Manager or Senior Product Manager willown growth, focusing on the experiences that turn awareness of Carrum into members who start and finish an episode of care. This involves bringing consumer-tech craft to marketing experiences, landing pages, and conversion funnels.
Locations (3)
Chicago, Illinois, United States
San Francisco, California, United States
United States
Compensation
The salary range for this role is $175,000 - $210,000 depending on geography and level of experience, plus equity and an annual bonus.
Responsibilities
Own the growth funnel end to end: map, instrument, and improve every stage from first touch to a confirmed episode.
Set the north-star and stage metrics, and be accountable for moving them.
Build marketing experiences that convert: landing pages, campaign destinations, eligibility check and sign-up flows, and the employer demo and savings-analysis paths.
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