The Product Insights team leads consumer research for Target’s Owned Brand products portfolio. The role involves leading qualitative and quantitative consumer research to inform product and packaging opportunities across multiple business units.
Compensation
The pay range is $95,000.00 - $171,000.00
Responsibilities
Independently scope, design, execute, analyze, synthesize, and communicate qualitative and quantitative consumer research.
Translate business and technical questions into clear learning objectives, hypotheses, research plans, and success criteria.
Select fit-for-purpose methodologies based on the decision being made rather than defaulting to a particular research approach.
Develop research materials including discussion guides, questionnaires, screeners, stimuli, and testing protocols.
Ensure appropriate methodological rigor, sample design, data quality, documentation, and research integrity.
Requirements
Bachelor’s degree in Market Research
Sensory and Consumer Science
Statistics
related field
Nice to have: Master’s degree in Consumer Research, Psychology, Market Research, Sensory and Consumer Science, or Statistics
Lead the global Market Research capability within Global Commercial Strategy, building and managing a high-performing team to generate deep, objective insights that inform development, commercialization, launch, and lifecycle decisions.
Compensation
$0 - $0
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards.
Responsibilities
Lead the Global Market Research organization and capability agenda across pipeline, pre-launch, launch, lifecycle, and in-line disease areas.
Partner with GCS disease leaders and BI&A pod leads to identify priority business questions and build integrated, decision-focused learning agendas.
Establish a hands‑on market research model in which internal team members actively shape and conduct research rather than primarily outsourcing the work to vendors.
Build deep internal qualitative research expertise, including development of discussion guides, moderator preparation, direct observation and moderation where appropriate, debriefing, coding, synthesis, and interpretation.
Ensure the team plays a substantive role in quantitative research design, including hypotheses, questionnaire development, sampling, choice of methods, quality review, analysis plans, and interpretation of results.
Requirements
Bachelor’s degree in market research, behavioral or social science, psychology, business, marketing, life sciences, statistics, or a related discipline
Nice to have: advanced degree such as an M.A., M.S., Ph.D., MBA, or other relevant qualification