- Remote, United States
- Remote
- Senior
- 7+ years
Lead website growth and conversion optimization initiatives to drive enrollment and acquisition for Rhythm Energy.
Responsibilities
- Own the website optimization roadmap, focusing on conversion, enrollments, and efficient customer acquisition.
- Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
- Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
- Independently execute routine CMS updates, landing-page improvements, and experiments, partnering with UX/Design and Engineering on more complex changes.
- Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
Requirements
- Nice to have: Retail energy experience
- Nice to have: electricity plans
- Nice to have: pricing
- Nice to have: enrollment
- Nice to have: insurance