- Redmond, Washington, United States
- Full-time · Senior
- $106K–$204K per year
- 3+ years
Lead paid performance media strategy and execution for Xbox Media, driving demand generation, player acquisition, engagement, and monetization across programmatic, search, and social channels.
Compensation
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Responsibilities
- Strategy and planning across multiple channels in partnership with the Activation team
- Keep paid media investment focused on measurable outcomes such as incremental audience growth, revenue impact, and brand lift
- Incorporate A/B testing and other paid measurement levers to stress test investment impact
- Monitor and gather media performance of key campaigns using Sprinklr, PowerBI, and native dashboards such as Google, Meta, TikTok, Amazon, Snapchat, Reddit, Skai, and more
- Understand key performance indicators for media and how they impact campaigns and goals
Requirements
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
- Nice to have: 8+ years in demand generation and performance media for gaming, retail, entertainment, or subscription services
- Nice to have: Marketing Mix Modeling
- Nice to have: Multi-Touch Attribution
- Nice to have: media activation at scale