- Ewing, New Jersey, United States
- Hybrid
- Full-time · Manager
- $95K–$115K per year
- 8–10 years
Lead SEO, AEO, and GEO strategy across GS1 US brand website and ecommerce storefront, driving visibility and business outcomes.
Compensation
This position qualifies for participation in our annual employee bonus program.
Responsibilities
- Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
- Develop strategies that improve visibility across traditional search engines, AI-powered search experiences, answer engines, and large language models.
- Identify and prioritize opportunities across technical SEO, schema, content, site architecture, internal linking, crawlability, and emerging web standards for AI discoverability.
- Translate search and customer-behavior data into prioritized optimization roadmaps focused on measurable downstream impact.
- Build dashboards, recurring reports, and analyses that connect organic and AI-driven search with engagement, conversions, ecommerce performance, and other business results.
Requirements
- Nice to have: agency experience
- Nice to have: ecommerce
- Nice to have: conversion rate optimization
- Nice to have: UX optimization
- Nice to have: web development concepts