- Bogotá, Colombia +1 more
- Manager
- 6+ years
Hands-on Digital Performance & Demand Generation Manager who combines paid media, advanced analytics, HubSpot automation and AI to build a scalable, profitable acquisition engine.
Locations (2)
- Bogotá, Colombia
- Mexico City, Mexico City, Mexico
Responsibilities
- Design, run and optimize full-funnel B2B campaigns on Google Ads, LinkedIn Ads and other paid channels
- Own results from targeting to qualified pipeline, prioritizing business value, opportunity quality and expected revenue over lead volume
- Manage budget, pacing, bidding, segmentation and reallocation toward the highest-return segments
- Build a measurement framework that links ad spend to pipeline and revenue across the funnel
- Maintain dashboards that integrate ad platforms, HubSpot, GA4 and BI tools, tracking CPL, cost per MQL/SQL/opportunity, CAC, pipeline generated, ROAS and revenue contribution