- San Francisco, California, United States
- On-site
- Senior
- $208K–$333K per year
- 12+ years
Lead Visa’s US media investment strategy, audience strategy, and the systems that guide allocation, optimization, and accountability across paid media investments.
Compensation
For roles located in the US, the estimated salary range for this position is $208,000.00 to $ 333,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.
Responsibilities
- Lead Visa’s US media investment model and audience strategy, including allocation frameworks, investment priorities, high-value audience development, and decision rules across brand and performance objectives.
- Set the portfolio operating model for how investment decisions are made, adjusted, and reviewed over time.
- Guide trade-offs across audiences, tentpole moments, and investment priorities so media dollars go to the opportunities with the strongest strategic and commercial value.
- Own the portfolio prioritization and media investment recommendations for Visa’s largest sponsorship moments, including the Olympics and FIFA.
- Partner with Marketing Services Media to identify investment opportunities that benefit both the brand and clients while keeping portfolio decisions grounded in clear commercial and strategic priorities.
Requirements
- Bachelor's Degree
- Advanced Degree (Master's, MBA, JD, MD)
- PhD