Lead paid performance media strategy and execution for Xbox Media, driving demand generation, player acquisition, engagement, and monetization across programmatic, search, and social channels.
Compensation
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Responsibilities
Strategy and planning across multiple channels in partnership with the Activation team
Keep paid media investment focused on measurable outcomes such as incremental audience growth, revenue impact, and brand lift
Incorporate A/B testing and other paid measurement levers to stress test investment impact
Monitor and gather media performance of key campaigns using Sprinklr, PowerBI, and native dashboards such as Google, Meta, TikTok, Amazon, Snapchat, Reddit, Skai, and more
Understand key performance indicators for media and how they impact campaigns and goals
Requirements
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
Nice to have: 8+ years in demand generation and performance media for gaming, retail, entertainment, or subscription services
Lead long‑term sales and monetization strategy for video game titles, collaborating with live operations, finance, and production teams to drive revenue growth.
Responsibilities
Develop and maintain long‑term sales and monetization strategy aligned with overall vision
Work with live operations and operational teams to maximize post‑launch campaign effectiveness
Ensure company sales forecast accomplishment
Evaluate impact of game changes and identify opportunities to influence sales performance
Build and maintain relationships with major game developers, publishers, and industry partners
