- London, England, United Kingdom
- Hybrid
- Full-time
Lead the design, optimisation and orchestration of marketing automation journeys for the FT’s Consumer and B2B subscription businesses.
Responsibilities
- Partner with Lifecycle Marketing and other collaborators to understand business objectives, customer needs, target audiences and lifecycle challenges.
- Translate strategic briefs into effective automation opportunities, challenging proposed solutions where necessary to address the underlying customer or commercial problem.
- Maintain a comprehensive view of the automated journey portfolio, ensuring journeys, campaigns, triggers and customer or account states work together coherently.
- Map and visualise customer journeys, identifying gaps, overlaps, friction and opportunities to improve reach, relevance and effectiveness.
- Determine whether objectives are best achieved by optimising existing journeys, introducing new pathways, adjusting triggers, content or sequencing, or retiring existing activity.
Requirements
- Nice to have: subscription
- Nice to have: digital media
- Nice to have: recurring revenue
- Nice to have: Bloomreach
- Nice to have: Salesforce Marketing Cloud