- Melbourne, Victoria, Australia
- Hybrid
- Senior
Lead lifecycle marketing strategy for the Money business, driving cross‑sell, retention and win‑back programs.
Responsibilities
- Lead the Money lifecycle growth strategy, translating customer opportunities into a prioritised campaign roadmap.
- Develop cross‑sell, top‑up, retention and win‑back programs that grow revenue and customer value.
- Build targeted propositions and personalised campaigns across CRM, email, SMS, digital, direct and other below‑the‑line channels.
- Establish trigger‑based and always‑on journeys, partnering with data and product specialists on segmentation, propensity modelling and next‑best‑action opportunities.
- Improve application completion through communications that address barriers in the customer journey.