Leads paid media strategy for Clorox Purell ProCare’s B2B national and account-based campaigns, managing media planning, buying, execution, and performance measurement across digital platforms.
Compensation
The expected starting pay for this role is between 78,200.00 - 107,500.00 per year.
Responsibilities
Lead development and optimization of media strategy and investments
Leverage market insights and partner with agencies to inform channel and tactic decisions
Manage campaign execution, including creative rotations, timelines, and optimization
Cultivate partnerships with key industry associations and publishers
Lead development of media measurement frameworks and KPIs
Requirements
Bachelor’s Degree in Communications, Advertising/Marketing or related field
Lead SEO, AEO, and GEO strategy across GS1 US brand website and ecommerce storefront, driving visibility and business outcomes.
Compensation
This position qualifies for participation in our annual employee bonus program.
Responsibilities
Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
Develop strategies that improve visibility across traditional search engines, AI-powered search experiences, answer engines, and large language models.
Identify and prioritize opportunities across technical SEO, schema, content, site architecture, internal linking, crawlability, and emerging web standards for AI discoverability.
Translate search and customer-behavior data into prioritized optimization roadmaps focused on measurable downstream impact.
Build dashboards, recurring reports, and analyses that connect organic and AI-driven search with engagement, conversions, ecommerce performance, and other business results.
The Director of Brand, Marketing & Growth leads Merakey's enterprise brand, creative and marketing strategy to strengthen brand recognition, increase market engagement and support growth across Merakey USA, its programs and operations, and its Regional Affiliates.
Compensation
$95,725 - $119,656/year
Responsibilities
Lead enterprise marketing strategy and planning
Develop marketing strategies supporting service growth, referrals, market entry and strategic initiatives
Serve as a strategic marketing partner to Regional Affiliate leadership, program leaders and operational teams
Develop a deep understanding of Regional Affiliate markets, service-line priorities and local growth opportunities
Lead the strategy of and manage the accuracy, user experience, and effectiveness of Merakey.org and all Regional Affiliate websites
Own GEO (Generative Engine Optimization) for clara.com and other sites: how our content, structure, and data get cited, summarized, and recommended by AI search and answer engines.
Locations (4)
Bogota, Colombia
Buenos Aires, Argentina
Mexico City, Mexico City, Mexico
Sao Paulo, Brazil
Compensation
Competitive salary and stock options (ESOP) from day one.
Responsibilities
Own GEO (Generative Engine Optimization) for clara.com and other sites
Audit how Clara currently appears across ChatGPT, Perplexity, Gemini, Claude, and other LLM-powered search surfaces
Execute, monitor and optimize paid media, SEO and GEO strategies to drive qualified traffic, leads and sales across Toromont’s business units.
Compensation
Competitive total compensation, including benefits and bonuses
Responsibilities
Execute, monitor and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads and other digital media platforms
Implement and monitor SEO and GEO initiatives, including keyword research, on-page optimization, technical SEO, local SEO, content recommendations and optimization for AI-powered search experiences
Analyze campaign, website and search performance, prepare reports and dashboards, and translate data into actionable recommendations
Support the development of campaign plans, channel recommendations, audience strategies, forecasts and media budget allocations
Collaborate with internal teams, agencies and development partners to support campaign tracking, conversion measurement, audience creation, landing-page optimization and testing initiatives
Requirements
Bachelor’s degree or college diploma in marketing, communications, e-commerce, business or a related field
Lead AI and digital innovation initiatives for EPT business, driving AI-enabled marketing, digital engagement, solution development, and partner management.
Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
Responsibilities
Track emerging trends in AI, digital health, and digital marketing; conduct industry research and benchmarking to identify innovation opportunities for EPT business.
Identify and evaluate AI and digital use cases across therapy promotion, HCP engagement, sales enablement, patient screening, and patient management.
Assess business value, technical feasibility, and implementation priorities to build a pipeline of AI and digital innovation initiatives.
Explore AI-enabled marketing initiatives to enhance therapy and product awareness, digital content engagement, and audience reach.
Drive Generative Engine Optimization (GEO) initiatives to improve the accuracy, completeness, and visibility of EPT therapy and product information across major AI search platforms.
Requirements
Bachelor's degree or above in Marketing, Computer Science, Information Technology, Life Sciences, or other related fields.
Nice to have: Experience in cardiovascular field, particularly in cardiac rhythm management, electrophysiology, or related medical device areas.
Lead strategist for website optimization, search visibility, content discoverability, and website engagement technologies, focusing on SEO, GEO, and conversational search.
Compensation
Job Posting Pay Range:
115,500
to
214,500
Responsibilities
Serve as the marketing lead for website optimization, search visibility, and content discoverability.
Own and execute the enterprise SEO strategy across global web properties.
Own the GEO strategy and roadmap.
Lead technical SEO and structured data strategy across VIAVI web properties.
Own the content, testing, and ongoing optimization of website chat and conversational search experiences.
Requirements
Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline
Nice to have: Global B2B technology experience
Nice to have: Optimizing technical product content for specialized audiences
Nice to have: Implementing structured content at scale
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