Bayesian Inference jobs

Marketing Mix Modeling (MMM) Manager

Accenture Infrastructure and Capital Projects, LLC · Posted Nov 3, 2026

Open

Kolkata, West Bengal, India +1 more
Manager

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Marketing Mix Modeling (MMM) Manager

Accenture Infrastructure and Capital Projects, LLC · Posted Nov 3, 2026

Open

Kolkata, West Bengal, India +1 more
Manager

Apply with RefersoAI

I&P - GN - SONG - AI & Data - Marketing - MMM - Manager

Accenture Infrastructure and Capital Projects, LLC · Posted Nov 3, 2026

Open

Bengaluru, Karnataka, India
On-site
Full-time · Manager
3+ years

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Lead the design, development, and deployment of advanced media measurement and marketing effectiveness models (MMM) to drive data-driven decision-making for clients.

Responsibilities

Lead end-to-end development and delivery of Marketing Mix Models (MMM) using open-source frameworks including PyMC, Meridian, and Robyn.
Manage, mentor, and guide a team of data scientists, setting clear objectives and ensuring high-quality model outputs.
Collaborate with senior stakeholders and cross-functional teams to translate business objectives into robust measurement strategies.
Design Bayesian and frequentist MMM frameworks to evaluate media spend effectiveness, attribution, and budget optimization across channels.
Oversee model validation, diagnostics, and testing to ensure reliability and business relevance of insights.

Requirements

Statistics
Mathematics
Economics
Computer Science
Nice to have: GCP

Skills

Marketing Mix Modeling (MMM)media measurement PyMC Google Meridian

Marketing Mix Modeling (MMM) Consultant

Accenture Infrastructure and Capital Projects, LLC · Posted Nov 3, 2026

Open

Bengaluru, Karnataka, India

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Build, calibrate, and interpret marketing mix models to help clients measure and optimize media investments.

Responsibilities

Develop and implement Marketing Mix Models using open-source frameworks such as PyMC, Google Meridian, and Meta Robyn
Conduct data preparation, cleaning, and exploratory analysis on media spend, sales, and external factor datasets
Apply Bayesian and regression-based MMM techniques to quantify channel contribution, ROI, and diminishing returns curves
Collaborate with client stakeholders to gather requirements, present model outputs, and translate results into actionable media recommendations
Support model validation, sensitivity analysis, and scenario planning to guide budget optimization decisions

Requirements

Nice to have: SQL
Nice to have: Cloud platforms (GCP, AWS, Azure)
Nice to have: Media/advertising data sources (Nielsen, Google Ads, Meta)
Nice to have: Experiment design
Nice to have: A/B testing

Skills

Marketing Mix Modeling (MMM) concepts Marketing measurement techniques PyMC

Marketing Mix Modeling (MMM) Consultant

Accenture Infrastructure and Capital Projects, LLC · Posted Nov 3, 2026

Open

Bengaluru, Karnataka, India

Apply with RefersoAI Apply on careers page

Build, calibrate, and interpret marketing mix models to help clients measure and optimize media investments.

Responsibilities

Develop and implement Marketing Mix Models using open-source frameworks including PyMC, Google Meridian, and Meta Robyn
Conduct data preparation, cleaning, and exploratory analysis on media spend, sales, and external factor datasets
Apply Bayesian and regression-based MMM techniques to quantify channel contribution, ROI, and diminishing returns curves
Collaborate with client stakeholders to gather requirements, present model outputs, and translate results into actionable media recommendations
Support model validation, sensitivity analysis, and scenario planning to guide budget optimization decisions

Skills

Marketing Mix Modeling concepts Marketing measurement techniques PyMC Google Meridian Meta Robyn Python Bayesian inference

I&P - GN - SONG - AI & Data - Marketing - MMM - Consultant

Accenture Infrastructure and Capital Projects, LLC · Posted Nov 3, 2026

Open

Bengaluru, Karnataka, India

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Marketing Mix Modeling (MMM) Consultant responsible for building, calibrating, and interpreting marketing mix models to help clients measure and optimize media investments.

Responsibilities

Develop and implement Marketing Mix Models using open-source frameworks including PyMC, Google Meridian, and Meta Robyn
Conduct data preparation, cleaning, and exploratory analysis on media spend, sales, and external factor datasets
Apply Bayesian and regression-based MMM techniques to quantify channel contribution, ROI, and diminishing returns curves
Collaborate with client stakeholders to gather requirements, present model outputs, and translate results into actionable media recommendations
Support model validation, sensitivity analysis, and scenario planning to guide budget optimization decisions

Requirements

Nice to have: experiment design
Nice to have: A/B testing
Nice to have: incrementality measurement

Skills

Marketing Mix Modeling (MMM) concepts media measurement techniques open-source MMM libraries: PyMC, Google Meridian, Meta Robyn

Senior Data Scientist

Publicis Groupe Holdings B.V · Posted Nov 3, 2024

Open

Birmingham, Michigan, United States
Full-time · Senior
$73K–$96K per year
3+ years

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The Senior Data Scientist collaborates with planning, audience strategy, and analytics teams to address marketing challenges, providing expertise to the data science group by sharing insights and creating models or solutions tailored to client business needs.

Compensation

USD $73,150.00 - USD $96,200.00/Annually

Responsibilities

Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
Produce accurate statistical analysis and ensure high quality of the data analysis produced.
Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
Take analytical objectives and define data requirements.
Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.

Requirements

Nice to have: Customer Segmentation
Nice to have: Marketing Mix Modeling (MMM)
Nice to have: Multi-touch Attribution (MTA)

Skills

Relational Databases SQL programming Python

Marketing Mix Modeling (MMM) Manager

Marketing Mix Modeling (MMM) Manager

Locations (2)

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Requirements

Skills

I&P - GN - SONG - AI & Data - Marketing - MMM - Manager

Responsibilities

Requirements

Skills

Marketing Mix Modeling (MMM) Consultant

Responsibilities

Requirements

Skills

Marketing Mix Modeling (MMM) Consultant

Responsibilities

Skills

I&P - GN - SONG - AI & Data - Marketing - MMM - Consultant

Responsibilities

Requirements

Skills

Senior Data Scientist

Compensation

Responsibilities

Requirements

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Benefits