Own paid acquisition for Egypt, support Morocco and other MENA markets, contribute to global campaigns, manage advertising accounts, tracking, testing, and reporting.
Locations (2)
Hyderaba, Hyderabad, India
Heliopolis, Cairo, Egypt
Compensation
A competitive salary and benefits package, confirmed at offer.
Responsibilities
Build and manage Egypt advertising accounts on Meta, Google Ads, TikTok, LinkedIn, Snapchat
Own campaign structure, audiences, bidding, budget pacing, creative rotation
Plan around Egypt calendar events
Optimize for qualified leads, not raw form fills
Implement and maintain Meta pixel, GA4, Google Tag Manager
Lead and optimize large-scale digital media acquisition campaigns, manage media budgets and agencies, and collaborate with MarTech and Data Science to drive measurable subscriber growth.
Compensation
The US base salary for this full-time position is $135,100 - $218,500 + bonus + benefits.
Responsibilities
Lead the design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and hit aggressive performance goals.
Direct external media agencies and strategic partners, ensuring flawless execution, holding them accountable to performance targets, and guiding them to adopt data-backed optimization tactics.
Act as the primary liaison to the MarTech and Data Science teams, defining requirements, KPIs, and data structures needed to evaluate media efficiency and budget pacing.
Go beyond standard reporting by designing and overseeing rigorous A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
Partner with MarTech on the strategic implementation and QA of tracking mechanisms (GA4, GTM, server-side tagging, UTM taxonomies) to ensure seamless data flow from ad platforms into our data warehouses.
Requirements
Bachelor's degree or equivalent practical experience
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