Execute, manage, and optimize paid digital advertising campaigns across multiple platforms to drive qualified leads and improve customer acquisition efficiency.
Responsibilities
Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and Snapchat.
Monitor campaign performance and optimize targeting, bidding strategies, and audience segmentation to improve CPA, CPL, and ROAS.
Track and analyze campaign performance using Google Analytics 4 (GA4), Pixels, and UTM parameters.
Conduct A/B testing for advertising creatives, audiences, and placements to improve campaign effectiveness.
Monitor daily advertising spend and ensure campaigns remain within approved budget allocations.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field
Senior Paid Media Strategist / Paid Media Lead responsible for owning client performance across media buying, strategy, messaging, creative testing, and client communication.
Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands‑on experience developing and optimizing direct‑response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion‑focused funnels.
Responsibilities
Own a portfolio of client accounts end to end
Lead bi‑weekly client calls covering performance, strategy, testing priorities, and next steps
Prepare and send bi‑weekly performance reports at least 24 hours before scheduled calls
Translate performance data into clear recommendations and strategic decisions
Build strong client relationships that support retention, renewals, and referrals
