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Paid Social Campaign Manager

Nearshore Business Solutions · Posted Nov 14, 2026

Manage and optimize paid social advertising campaigns across Meta and TikTok for U.S. consumer brands, driving acquisition and maximizing ROAS.

Salary Range: $2,500–$3,500 USD/month

Build, launch, manage, and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager.
Develop and refine audience targeting strategies focused on youth baseball and softball parents, players, coaches, and teams in the U.S. market.
Execute structured A/B testing across audiences, placements, ad formats, and copy variations to improve campaign performance.
Manage daily advertising budgets and bidding strategies to achieve CPC, CPA, and ROAS targets.
Implement and maintain conversion tracking through Meta Pixel, Conversions API, TikTok Pixel, Events API, and UTM parameters.