Lead and manage digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels to drive lead generation and ROI.
The BASE salary range for this position is: 276900 - 443000 PLN.
- Develop, execute, and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels
- Lead, coach, and support a small team of digital marketing professionals
- Oversee campaign planning, execution, testing, measurement, and optimization
- Manage channel performance through audience targeting, messaging, landing page alignment, conversion optimization, budget allocation, bidding strategy, creative iteration, and attribution review
- Build and manage ongoing experimentation roadmaps
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