- San Francisco, California, United States
- Full-time · Mid
- 3–5 years
An individual contributor role to own how prospects and customers move from first signal to pipeline. This involves running lifecycle strategy across email and webinars, and building signal-driven, agent-powered programs to decide who hears from us, when, and with what message.
Responsibilities
- Own lifecycle strategy end to end from first engagement through opportunity, expansion, and closed-lost re-engagement.
- Decide which programs we run, which we retire, and where AI and automation replace manual work.
- Define and rank the first- and third-party signals that predict buying intent.
- Design and deploy AI agents that run lifecycle programs in market.
- Run all lifecycle email, including signal-triggered sends, nurture, re-engagement, customer and expansion programs.
Requirements
- Nice to have: SQL
- Nice to have: Python
- Nice to have: Experience marketing to fraud, risk, identity, or compliance buyers