Lead digital media planning for healthcare and life sciences clients across channels such as search, display, video, email, mobile, and programmatic media.
The base salary range for this position is between USD 95,000 - 120,000.
- Develop integrated digital media plans for healthcare clients using audience insights, channel strategy, budget allocation, and performance goals.
- Lead client-facing media planning discussions, presenting recommendations, reporting, and optimization opportunities to senior stakeholders.
- Manage media budgets, vendor relationships, media spend approvals, and campaign expenses in partnership with Media Operations.
- Collaborate with Analytics to review campaign performance, identify insights, and translate reporting into actionable media optimizations.
- Partner with Creative, Content, Strategy, and Client Services teams to align media plans with campaign objectives and measurable business outcomes.
- Nice to have: AI
- Nice to have: content strategy
- Nice to have: creative recommendations
- Nice to have: cross-functional collaboration
- Nice to have: healthcare media compliance
